Siapakah di sebalik jenama seluar jeans biru Levi Strauss yang menjadi kegemaran anak muda.
Di sini dikongsikan beberapa fakta menarik mengenai jenama ini.
Levi Strauss, the man who gave us blue jeans, was born on February 26, 1829. On his 187th birth anniversary, here are some interesting facts about the German-American businessman and his company:
Levis Strauss, the founder of Levi Strauss & Co., is synonymous with blue jeans. The company was founded in 1853 in San Francisco
The company boasts of 2800 company-operated stores worldwide and an annual revenue of 4.68 billion dollars
As of 2013, the company has 15,000 employees
Strauss left Germany for California hoping to become rich. He opened his dry goods wholesale business as Levi Strauss & Co. and imported fine dry goods --clothing, bedding, combs, purses, handkerchiefs-- from his brothers in New York
Finding no market, he made pants out of the canvas and later imported denim from France
Strauss got a big boost during World War II, when jeans were declared essential commodities
Levi Strauss died on September 26, 1902, in San Francisco, at the age of 73
He never married; so he left the business to his four nephews, Jacob, Sigmund, Louis, and Abraham Stern, the sons of his sister Fanny and her husband David Stern
Levi's fortune was estimated to be around 6 million dollars
A Levi Strauss museum is maintained in Buttenheim, Germany, located in the 1687 house, where Strauss was born.
sumber : indiatoday
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